Netflix's Marketing Magic Revives Devil May Cry on Steam
Gaming/News

Netflix's Marketing Magic Revives Devil May Cry on Steam

The release of the Devil May Cry animated series on Netflix has led to a significant surge in game sales, pushing the franchise to the top of Steam's best sellers.

The Netflix boost is a phenomenon so predictable that it should qualify as legitimate economic theory. It follows a simple pattern: Netflix releases a video game adaptation, and the viewers of the show seek to spend more time in that universe, leading to a noticeable spike in related game sales.

For example, we saw a 554% increase in sales of The Witcher 3 thanks to Henry Cavill’s portrayal of Geralt. Similar spikes occurred for Cyberpunk 2077 after its anime adaptation aired, and even the Fallout series on Amazon resulted in a significant increase in player counts for the games in that franchise.

Now, the latest animated adaptation of Devil May Cry premiered on April 3, and as a result, the Devil May Cry Franchise Pack is currently the ninth best-selling game on Steam in the US, while Devil May Cry 5 holds the twelfth spot worldwide.

The heavy 71% discount on the Franchise Pack, offering all five Devil May Cry titles (excluding the 2013 reboot), plays a crucial role in the sales spike, bringing the bundle’s price down to $20.

On SteamDB, player activity for Devil May Cry 5 peaked at over 13,000 simultaneous users recently, marking its second highest player count since its launch in 2019. This indicates a robust appetite for demon-slaying action among gamers.

For those who haven’t tried it yet, Devil May Cry stands out as a significant gap in my gaming experience, especially with the enthusiastic acclaim from PC Gamer’s reviews and my current enjoyment of Capcom games like Monster Hunter. Plus, I’ve heard that Dante can wield his motorcycle as a weapon, which sounds like fun!

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