During an interview at GDC 2025, Monica Harrington, Valve’s first chief marketing officer, shared insights into the company’s ongoing success. She emphasized the importance of trust in the gaming industry, stating, “If you’re in this industry, people have to trust you.”

Harrington recounted a time at Microsoft where her marketing acumen led to the cancellation of a game based on her gut feeling rather than positive reports, highlighting how vital instinct and honesty are in navigating game development. She stated, “We’re always trying to say the thing that’s honest, that puts your product in the best way, but you can’t use up your credibility.”

In conclusion, Harrington’s perspective sheds light on how maintaining credibility is fundamental for long-term success in the gaming sector.