EA's Project Rene: Insights from Sims Lead on Communication Challenges
Lyndsay Pearson discusses the unavoidable leaks and communication issues surrounding the highly anticipated Project Rene of The Sims series.
This week, a brief update about The Sims notably did not mention Project Rene. The communication from EA to its audience has been labeled as problematic by several fans. Pearson acknowledges that “leaks are unavoidable, unfortunately.” “You end up in situations where things leak before we’re ready to share them,” she elaborated.
Pearson has emphasized that the Sims team is innovative in how they wish to communicate but admits that misunderstandings occur. “…it’s about figuring out what is the right way to share the right information at the right time, without causing confusion,” she stated.
The Sims 4 team remains committed to addressing significant game issues, yet many enthusiasts feel unsatisfied with the clarity of communications coming from EA. With Project Rene’s development shrouded in mystery, players linger in uncertainty about future updates.
Ultimately, players hope that EA can improve how they engage with their community, especially in the face of excitement for what is to come with Project Rene.