Best Buy has recently introduced a slew of RTX 5070 graphics cards that are not being sold at their standard MSRP. While some of these cards are being sold for prices above $700, this raises questions surrounding their availability and fair pricing in the market.

The cheapest option currently available is the Gigabyte GeForce RTX 5070 Eagle OC SFF, which is priced at $599. However, on the higher end, the Asus TUF Gaming GeForce RTX 5070 OC Edition is reaching close to the RTX 5070 Ti’s MSRP of $749, causing concern for potential buyers.

This pricing strategy suggests a significant markup compared to Nvidia’s proposed price, which could deter consumers from purchasing these graphics cards if standard prices are not honored.