Summary

• The popularity of Black Myth: Wukong has led to a notable increase in gaming monitor sales in China due to its stunning graphics.
• Companies producing LCD panels in China have reported substantial sales growth compared to the global average for gaming monitors.
• This phenomenon highlights the growing influence of Chinese gamers on market trends, particularly in the hardware sector.

A recent market analysis indicates that the impressive performance of the action RPG Black Myth: Wukong is significantly driving the sales of gaming monitors. After its release in August 2024, the game achieved unprecedented sales both in China and internationally. Despite being months post-launch, the impact of Black Myth: Wukong is proving persistent in the gaming industry. While the game did not win the Game of the Year award, merely receiving a nomination was a considerable achievement for Game Science’s first major AAA game.

Furthermore, Black Myth: Wukong sold millions of copies in China, showcasing the desire for domestically made games that can compete globally with established titles from the United States and Japan.

According to a report by TrendForce, the success of Black Myth: Wukong has significantly bolstered the market for high-quality gaming monitors in China, resulting in major sales increases for LCD panel manufacturers like BOE and CSOT. For instance, reports indicated sales boosts of 20%, 40%, and 50% for these companies. In contrast, the overall global gaming monitor market only grew by 12%.

This data suggests that Chinese consumers are fostering substantial growth in both the gaming market and associated hardware sales. Companies within gaming are increasingly attentive to the Chinese market, integrating its significance into their strategies.