
As a recent subscriber to YouTube Premium, I can’t complain about the value, really. According to a new blog post by Alphabet’s CEO Sundar Pichai, YouTube’s annual earnings have crossed a substantial $60 billion through advertising and subscriptions.
In the last quarter, revenues from ads reached approximately $11.38 billion, showcasing a significant increase from the previous year. While Alphabet does not disclose figures for YouTube Premium separately, it’s noted that subscriptions across their services, including Google One and YouTube Premium, exceed 325 million. With such massive user engagement, YouTube Shorts alone are reported to garner 200 billion views daily, establishing YouTube as a leader in streaming for years according to Nielsen metrics.
While exact operational costs for YouTube are elusive, inheritance payments to creators, staff remuneration, and server expenditures must be significant. Alphabet’s overall revenue from Google Services reported for Q4 stands at $95.86 billion. Thus, though YouTube’s revenue figures are impressive, its profitability remains uncertain, particularly when compared to other streaming giants like Netflix, which reported $45.18 billion in revenue earlier this year.
