The End of the Cherry Keyboard Era: Company Restructures After $23 Million Loss
Hardware/News

The End of the Cherry Keyboard Era: Company Restructures After $23 Million Loss

Cherry's challenges in the keyboard market may signal the end of an era as the company halts German production amidst significant financial losses.

Bad News for Cherry Keyboard Fans

Cherry keyboards might be on the path to becoming a collector’s item. The company faces serious challenges as it reported a net loss of $23 million in the first three quarters of 2025, despite generating almost $82 million in turnover. The situation has led to significant concerns over the future of its peripherals division.

Production Halt

The company has announced it will cease production in Auerbach, Germany, outsourcing manufacturing to China and Slovakia. As part of this transition, the German facility will be transformed into a service hub.

“Due to the group’s low market capitalization and the current share price of Cherry below one euro, it is currently neither possible nor advisable to strengthen the group’s equity in any way other than through strategic mergers & acquisitions options.” - Jurjen Jongma, CFO of Cherry

Cherry’s iconic MX switch design, which has been a staple in gaming keyboards, is now under threat following its patent expiration in 2014. The industry has seen increased competition as other manufacturers adopt similar designs, complicating Cherry’s market position.

Conclusion

While Cherry’s switches remain safe under its components division, uncertainty looms over its peripherals branch. The market will be watching closely as future developments unfold.

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