Ubisoft Claims AI Will Transform Gaming Like the Shift to 3D Did
Ubisoft's CEO discusses the potential impact of AI on game development and player experience, as new financial insights surface.
After a delay, Ubisoft’s financial report highlighted a significant focus on AI technologies. CEO Yves Guillemot emphasized that AI represents a vital shift for the gaming industry, akin to the introduction of 3D graphics. He stated that the application of AI in games would enhance player engagement by creating unique and responsive non-playable characters (NPCs).
Guillemot mentioned, “AI is as big a revolution for our industry as the shift to 3D, and we are committed to leading this initiative.”
This statement arrives amidst caution over AI’s hype in the tech sector, reflecting a broader skepticism. Various challenges remain as the industry evolves with these technologies.
