Phat loot.

According to research firm Circana (via Gamesindustry.biz), Borderlands 4 is making significant waves in the gaming market. Not only did it become the best-selling game in the US for September, but it has also outpaced the launch sales of Borderlands 3 by 30%, making it the fastest-selling title in its series.

Randy Pitchford, CEO of Gearbox, stated that the game’s budget was more than double that of Borderlands 3, hinting at this title’s significance in the franchise’s future. Despite its sales success, questions linger regarding whether these figures will be enough to secure Pitchford’s objectives for the studio amidst the industry’s evolving landscape.

The overwhelming interest showcases players’ enthusiasm, even though they might wait for future discount offers and additional downloadable content before getting involved in Borderlands 4. Historically, this series has maintained a long-tail engagement strategy, effectively supported by a planned roadmap of new content from Gearbox.