
Zotac Fights GPU Scalpers with New Sales Strategy via Discord
Zotac introduces a method to sell RTX 50-series graphics cards directly to gamers through their Discord, aiming to combat scalper activity.
As the launch of Nvidia’s RTX 5090 and 5080 GPUs approaches, scalpers are attempting to exploit the situation by charging exorbitant prices for graphics cards they do not possess. In response, Zotac has devised a strategy to sell these GPUs directly to genuine gamers using their Discord channel.
Zotac stated, “We want to reward real gamers and active members by giving you the chance to secure a slot to purchase a Zotac Gaming GeForce RTX 5080 or 5090—no bots, no scalpers, just my fellow gamers.”
To gain access to this opportunity, individuals must actively participate in Zotac’s Discord discussions and challenges, disqualifying anyone found cheating or manipulating the system.
While this approach aims to control scalper influence, there are concerns that it could lead to a flood of new participants trying to game the system. Observers on Reddit expressed skepticism, suggesting that this could turn into a competition comparable to previous scalper scenarios.
This initiative by Zotac raises questions about the fairness and efficacy of restricting access to limited edition graphics cards in this manner. Nonetheless, the company has indicated that they will create a distinct channel for long-standing members to increase their chances of obtaining the new cards.
Despite potential challenges, this tactic from Zotac is seen as a positive step towards ensuring that gamers can access products that might have otherwise been hoarded by bots for resale profits.
Remember, while patience can be a virtue, the instant rush nature of online shopping can complicate things, encouraging everyone to reconsider their expectations.