In a recent advertising blunder, Google’s Gemini AI showcased a fabricated fact during a Super Bowl ad, claiming Gouda constitutes “50 to 60 percent of the world’s cheese consumption.” This misrepresentation was highlighted by travel blogger Nate Hake, as well as on the Twitter account Goog Enough.

The original ad, intended to promote Gemini’s utility for small business owners, was promptly edited to rectify the misleading statistic before its live airing. As concerns mount about AI-generated content, this incident has ignited discussions about the ethical implications and reliability of AI tools in disseminating information.

Adding another layer to the conversation, the erroneous statistic appeared to originate from cheese.com, a site known for its loose interpretation of factual accuracy. Such missteps raise doubts about the AI’s capability to provide reliable information, with Google emphasizing that Gemini is merely a creative writing tool, not a factual authority.